For a look at other Brodart
During the renovation of Brodart's marketing efforts, the web site was re-designed and re-written. In addition, several promotional "subdomains" were created to develop listmaking themes in the marketplace.
Below are links to a number of images of these sites. (Archived versions are also available.)
The Main Site|
The main web site was rebuilt using graphics from the print promotions. It also linked to subdomains and provided access to the company's online ordering tools. But the purpose of the main site was to describe the solutions Brodart offered public and school libraries. As such, it was essentially a brochure.
To view the home page, click here. For a look at a fairly typical page from the body of the site, click here.
I can't vouch for the current condition of the site, but you might tour it: www.books.brodart.com
Bill Barnes and Gene Ambaum write a cartoon strip about librarians. We thought "Unshelved" would be entertaining to librarians. So, we negotiated the rights to email strips to our customers. Then, we put together a solicitation (email and print) offering to email an "Unshelved" strip every week to those who requested it.
We built a website to host this endeavor, managed to get some favorable press and promoted the effort on the company's main web page. The promotion was remarkably successful, in a number of ways. We solicited over 4,000 opt-ins from current or recent customers. We managed an 18% response on cold emailings. And, while sending "Chuckles" (along with brief promotional messages every third week or so) to thousands of librarians, we experienced less than a 2% cancellation rate over the first six months of the promotion.
To view the Chuckles home page, click here. For a look at the original outbound solicitation, click here. And, take a look at a typical "Chuckle" by clicking here.
Graphic novels are tricky for librarians because the format is appealing to young people but much of the content is adult. Our web site sought to promote our expert selection services in this area.
To view the Graphic Novels home page, click here. For a look at a fairly typical list from the site, click here. For a focused recommendation area, click Don't Overlook.
GEMS is a program we initiated that spotlights the exceptional work of small publishers. It is a web site and printed newsletter that identifies unusually good material that doesn't get the sort of recognition heavy-weight publishers can muster.
To view the GEMS home page, click here. For a look how we showcased authors, click here.
We launched a line of (primarily) off-shore published, Spanish-language titles. This was a difficult birth. Call for details.
To view the Espaņol home page, click here. For a look how we subdivided many of the sites, click here.
Try the current site: www.espanol.brodart.com
A site designed to host partnership agreements with publishers and to offer unusual discounts.
To view the Specials home page, click here. How we handled registrations: click here.
A List of Lists|
Every once in a while, you have a good idea. Peter's idea was to position Brodart as expert selectors of public library materials. He intended to showcase this expertise in the form of many, many lists, all available free to libraries. GEMS, Graphic Novels, the School Catalogs, the Spanish titles, (and a bunch of other selection themes) were to validate this market position.
The hub was to be a searchable subdomain with lots of different ways to find the lists Brodart created. This is the design... so far not executed.
To view the "List of Lists" home page, click here. The search function: click here.