Brodart Books & Automation is a specialty book distributor, serving libraries. Peter was hired as the company's marketing director. Among his goals were a re-positioning of the company, division branding and a new approach to sales and marketing integration to support differently-offered and priced products. Below are links to key efforts launched in the pursuit of this "rethinking" of Brodart.

A CAMPAIGN The broadest campaign we launched focuses on positioning Brodart to solve specific customer challenges. To browse this campaign, click here.		Be a Hero.

SCHOOLS & CATALOGS We changed the look, feel, function and purpose of catalogs at the company, especially in support of sales to school libraries. For the catalogs, click here.

Schools & Catalogs

NEW MARKETS A concentrated effort to promote "recreational" reading in academic libraries resulted in significant growth in this market. For more, click here.

Lighten Up. Giggle More.

THE WEB Over an 18-month period we rebuilt its main site, built a dozen subdomains and began redesigning its web application. For more, click here.

Internet.