Right: These covers were created in pastels, giving them a warm, bright "hand-wrought look.
Here is a haunting subject. The cover was directed at those inclined to believe the book's central premise. Readers buy what they believe. Few read to be dissuaded.
People read about themselves. If you can find a large enough and literate enough group, write about them.
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Tobey Publishing started in the non-fiction arena. But, along the way, we produced two hundred massmarket paperbacks. Most were original with the paperback edition and many were unabashedly cloned from successful categories. Still, there is a decided trick to building successful book marketing. Topic, graphics and support materials all count. Lesson: even routine chores ought to have unexpected wrinkles.
For those who are curious, take a look at some of the non-fiction book covers. They are quite different. To investigate, click Tobey Non-fiction.
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