A Fleet Manager's Tool
To Promote Safer Driving
Dear Fleet Manager

ONROADS is the most widely read safety publication for fleet drivers. And we'd like to offer you a FREE SUBSCRIPTION so that you can see for yourself how informative and entertaining it is.

ONROADS focuses on the behind-the-wheel skills and habits that make company drivers and their cars safer. For less than a penny a day your fleet will avoid accidents and injuries, reducing costs and saving lives. Guaranteed.
Nine years of publication and training prove it. Hundreds of fleets, some from the largest international corporations, have seen the benefits ONROADS brings their drivers. Accident losses are reduced. Damages limited. And productivity is increased. Over 100,000 readers drive safer because ONROADS gets results.

Fleet Managers
Because you face the challenges of managing cars and drivers every day, you know the difficulty and the risks. You see the cost of chronically dangerous behavior. You know the disruption and loss that carelessness, ignorance and just plain bad attitudes cause.

ONROADS is a tool you can use to combat these dangers. We concentrate on no-nonsense information and instruction that is practical, effective and proven.
Years of teaching behind-the-wheel safety programs has given us unique insights into the needs of those who drive on the job. We know the habits, failings and tendencies that matter. Better yet, we know how to make learning about safety an interesting and rewarding experience. Drivers read ONROADS and profit from it. Every issue.

The Basics
ONROADS discusses driving in virtually every situation. Whether its intersections, parking lots, interstate highways or crowded urban areas, we have specific tips and useful perspectives. And, as we consider these environments, we note, always, the basics.


Defensive Driving
Seat Belt Use
Patience
Defensive Driving
Courtesy
Vehicle Maintenance

These basics are invaluable when sharing the road with other cars, trucks, pedestrians, cyclists, you name it!

Unbelievably Economical
Our newsletter costs less than one cent a day. Yes, that's right. Less than one cent a day brings terrific safety information to your fleet.

For as little as $2.95 per year your drivers can receive six full-color issues of the best driver safety information in print.
ONROADS is the most cost-effective safety measure you can buy. It changes your drivers' habits, gives them critical skills and changes their attitude toward safety whenever they are behind the wheel. You can even arrange for Direct Distribution. We'll address and mail the newsletter to your drivers. You avoid the time, trouble and headaches of getting the best available information out the door and into your fleet's hands.

Here are just a few of the critical areas we cover:

Attitude & Approach
Driver concentration, skill and attitude are the most important elements in auto safety. So ONROADS describes the factors we can influence, or recognize, to make driving less dangerous:


Type A Behavior
Haste
Fatigue
Serious Depression
Anger
Distraction

These factors are more significant than road or weather conditions. They are more critical than the condition of the car. The driver, in fact, is the key to safety on the highway.

The Road
Road conditions are far more complex than drivers appreciate. Variables include wet, snow-covered and wind-blown highways that require knowledgeable responses to ensure safety. ONROADS takes a careful look at each of these factors. Also, we consider impaired light, night driving, fog, limited-view circumstances and congestion. All these conditions demand specific, sensible precautions.

Personal Safety
Some risks go beyond driving. They are the result of traveling, parking or just being around a car. Carjacking is one such risk that is important to ONROADS. So we offer tactics to combat this threat. As with much we write about, the newsletter also describes national trends in the crime.

There are a number of other potentially dangerous and expensive crimes drivers may encounter. They also get our thorough attention.


Hotel Precautions
Parking Lots
Car Theft
Securing Property
ATMs & Safety
Victim-style Behavior
Self-defense
Car Phones

Alcohol
Alcohol-related auto accidents are declining steadily. After decades of injury and death, things are getting better. But they're not good enough. To help keep your drivers aware of the danger of impaired driving, we describe the hazards of alcohol, including impaired reaction times and judgment. Plus, fines, jail terms, injuries, financial losses and the suffering it causes.
We tell drivers how to intervene when a friend is impaired. We give consumption guidelines. We inform. But we don't lecture. The simple truth is powerful enough.
Speed
Almost no one talks about car speed calmly and reasonably. It is a subject that divides those who drive for sport and those who motor cautiously. Neither perspective tells the whole story.

But ONROADS does. Our ground-breaking, two-part description of speed limits, highway types, collision effects and traffic patterns is an eye-opener for drivers. It offers a whole new perspective.

Speed limits aren't what they seem to be and so every driver behind the wheel of your company's cars should know about the accelerator's effect on his time, money and health.

Costs
Very few drivers know the cost of accidents the way automobile professionals like yourself understand them. So ONROADS describes the financial, business-related and quality-of-life losses we suffer because cars are in accidents. As I am sure you know, they are staggering. Drivers who understand the effects of bad driving have a better reason to be careful behind the wheel.

A Driver's Newsletter
As you can probably tell, we take driving seriously at ONROADS. We love cars and the road. And we know how important driving is to your business. So we bring a businesslike perspective to our efforts. We don't treat your drivers like children and we focus on the skills and attitudes that can make a difference.

Of course, the few subjects touched on here are only a sample of the scores of topics we cover regularly. This summary can't review everything we teach and describe.

That's why we're offering you a FREE SUBSCRIPTION. Be sure to order it. This complimentary subscription is the best way to sample the information we can offer your fleet drivers.
And, if you'd like, give me a call. I'd love to discuss the newsletter with you. I can be reached at (610) 995-2988.

Sincerely,

Peter W. Tobey
Editor

P.S. Remember, ONROADS is available to your drivers for less than one cent per day. A full year's subscription to this full-color periodical is yours for as little as $2.95. Call today for a description of the low-cost tool you can apply to driver safety.

P.P.S. Check out ONROADS on the Web. Go to www.tobey.com for a look at a few issues. The surfing is free, of course.