Right: This advertisement prequalifies its audience as interested in satellites and having web access.
|
These advertisements were designed to perform different qualifying functions. Pssst... ran in early 1996. At the time aggressive promotion of products via the web was relatively new and so the unexplained URL served to qualify the audience as (somewhat) technically sophisticated. NOW, on the other hand, has a more immediate appeal to desktop users in a Windows 95 or NT environment. The last ad shown here was designed for engineering types interested in detail. |
