LISA SCOTTOLINE
Helping to build a novelist's
readership doesn't yield immediate
results. But the web can make
a difference, over time.
ONROADS
Giving away your product
even though you want to sell it
can work.
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The process of marketing your wares is not an event. It begins, continues and then changes.
Start.
The preconceived notions and misguided views of your prospects are probably about the wrong worries. But they are the most important ones.
Myopia.
Think about the first complaint. The initial reaction. In the beginning, at least, don't think past it. Resist the tendency to substitute your perspective and knowledge for the audience's point of view.
Begin.
So, start with what concerns your prospects. Not what concerns you.
Ask.
Then, treat every subsequent step as though it were the first. Investigate every expressed or implied resistance point. If a prospect has a fear you are overlooking he will flee because of it.
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