Right: InView is eight pages in full color. We treat it as much like direct mail as a publication.
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InView is a promotional newsletter that acts like a proprietary direct response advertising vehicle. On the one hand, the publication has a genuinely "journalistic" side. With it we distribute news about aerospace generally and the host company in particular. At the same time, we run short pieces that are unabashedly direct response oriented. They are "advertorials" in our own publication. Confused? Call us and we'll try to explain.
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