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The astute will have
noticed that a certain amount of
Tobey & Company branding occurs
via the use of our logo.
SATELLITE TOOL KIT
The consistent use and re-use of a
recognizable logo conveys
an impression unlike any
other graphic effort.
PBEC
Two entities, two logos,
one image.
Click this for the story.
MICROSOFT
Wherein Tobey & Company
works with somebody else's
logo design.
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Establish an identity and repeat it. Repetition is important because associations work below the surface, behind customers' eyes. Somewhere prior to cognition awareness connects things with other things.
Logos.
Logos can be familiar touchstones. They recall images, impressions and messages. Thus, logos matter. They're bookmarks. Reminders.
Style.
Have one imagination. The appearance of your packaging, brochures, direct mail, video and web presentations ought to be coordinated. In this way, style isn't an interruption. Remember, a camel is a horse designed by committee.
Tone.
Speak with one voice. If you do people may trust you. If you don't, they won't.
Repeat.
Say the same simple truths repeatedly. Variety is interesting when it is late to the party. Early in the marketing process complicated information can seem to conflict and so will impeach the core points of your argument.
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