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Right:
An American historical romance
should have a decidedly
feminine approach.



Mountain Man by Jim Bridger
We designed this series of
book covers to echo the "look" of
bestsellers from its genre.
A sincere sort of flattery.
And it worked.


Israel
This book was directed at
a loyal, literate,
emotional audience.
It found it.

 Mourning Triumph Banbury Books.
Book covers announce a title's genre. They also imply a book's status in the pecking order of things. Within any given category there seems to be a "big book" look and a "mid-list" look. (These styles change regularly, of course.) Still, "important" always looks important, somehow. So, regardless of your product's actual stature, think bigger. Improving your condition begins with declaring yourself improved.