Print advertising provokes people in ways that tend to cause reactions, but not responses. Ads are indispensable means of conveying widely broadcast impressions. They establish identity. They locate relatively hidden audiences. Advertising helps convey market position. To be effective, it should run with its strengths and recognize its limits.       Occassionally, advertising can lead people to provocative places. See "An Author" below. Pssst Event Promotions Software An Author