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Right:
Clear visuals make
software feel accessible.
In print everything
should be readable.



A.G.I. Direct Mail
An opening panel from this
roll-fold mailer.


Talking head
Talking heads appear in direct
mail to give the impression
that actual, real people
are available.

STK/VO
STK/VO
This direct mail piece introduced the PC version of some very sophisticated software. It was designed to give the impression of user ease and accessibility and also to convey some technical detail. On this web site we've spared our viewing audience the tabular matter from the specifications panel. If, however, you'd like it, operators are standing by 24 hours a day: 1-800-220-4STK.